Have you Lost money on Digital Marketing with adwords?

As we all know digital marketing is a game changer for brand visibility and acquiring customers. Most of the people who think since it is a self served ad google will do the needful and they just need to pay with monthly budget and setting bid.

But this is not true as lot of skill is required as a digital marketing professional to bring the results aligned to your advertising goals. In that case you need to either go through the hard work of learning digital marketing professional way or to hire a digital marketing professional so that you don't end up loosing money. And get a wrong impression that google did not deliver.

Google provides one of the finest way to manage your digital advertising and marketing and is designed to bring best ROI provided you use right skills to run your campaign. I would say it is one of the cheapest advertising medium which leads you to targeting most suited leads sitting at your office.

I advise all of you who wish to handle their digital marketing by themselves and are not skilled for it either by self learning or by taking a training that you can end up loosing lot of money and making wrong impression about this advertising platform.

• First of all it is important to set your advertising goals and decide over strategy, campaign type and ad type to meet your goals. 
• There are lot of factors and settings which need to be worked out to bring good results.
• It is also important to set right target audience
• Your ad copy has many secrets for optimum performance, you need to learn
• Choices of keywords their optimization will improve your ad performance
• How you use the bidding system to reduce your bid price and bring your cost down by doing right management and monitoring plays a vital role in bringing good ROI.

Google adwords is one of the finest advertising platform and equipped with best tools but requisite knowledge and experience can only bring in desired results out of it. 

I frequently meet people who say " I did google adwords advertising and lost money, it was a bad experience." But this bad experience is mostly accounted to their ignorance and lack of knowledge about how google adwords work and about hidden secrets they did not unearth.

So, Either train yourself , or join a training program or hire a digital marketing professional before you wish to dive in and shell out money on google adwords advertising and marketing.