How to make Google Adwords campaign effective

As we all know Google Adwords plays a major role in today's Digital Media Marketing. Google Adwords is a great platform for advertisers giving them opportunity to choose their goals, plan their budget and measure it's effectiveness. During Google Adwords advertising following factors and steps will help you maximise your ROI.

• Creating your campaigns

1. Keep your advertising goal clear and precise : Whether you wish to promote a brand or sell a product or service? 
2. Devise campaigns based on your goals: Choosing the right campaign type for each of your goals is important. A display Network campaign proves good for brand promotion but to sell a service search based campaign will prove fruitful, going further a product listing/shopping campaign is right for and e-commerce business.
3. Relevance - Relevance of the content plays important role in getting your ad good position and you ad cost low. So, use keywords in you ad heading, copy and urls. Your keyword and content on landing page too should be relevant. 
4. Keep your reach precise: Use precise locations for your ads to display, one can always narrow the geographical location and even demographics to reach to right audience only. 

• Monitoring your budgets and bids

1. Monitor your bids: Bids keep fluctuating  at every hour of the day and their can be huge difference in CPC bid from one hr to other on same day. So it's important to keep a tab on bids to utilise your budget properly.
2. Optimise Your bids: Bid optimiser is a great tool which helps you optimise your budget and bids. It gives you an option to best utilise your budget by not only increasing but also decreasing the bids and budget.
3. Monitor you CPC: Keep a watch on how your each keyword is performing and accordingly change your bid to drive maximum click and conversion.
4. Review your ad position: Being on 10th position in paid advertising will not be enough to drive quality traffic. So try to position your ad between position 1 to 6 by adjusting your bid for keyword. You can take help of top page bid and first page bid option to make an estimation.

• Review 

1. It is important to know what search term user typed to view your ad. This will help you identify whether you are getting right kind of traffic or not. In case you don't find it effective, you can use keyword match type and negative keywords to make your keywords most relevant to drive right traffic.

• Use Re-marketing: You can target visitors who already visited your website by re-marketing. It has possibility of better conversion and to improve your ROI.

• Analyze the results: Analyse the results and improve the campaigns by improving ad copies, relevance, keyword choices and mach type, bidding and budgets.