Social Media takes its own time to create Buzz. It all starts with followings:
1. Listen-No Engagement
2. Promote-Broadcast/Share
3. Participate- Low Engagement
4. Publish-Content intensive
5. Community Building-High Engagement
Think of a situation where a Marketeer has to take decisions to reach out to community via various platforms/tools. Basics remains the same, only strategy matters. Right methodology for reaching out to communities is selection of tools/platforms. Every money spent on views, clicks, leads, acquisition etc.must result in some ROI to Brand/products.
In order to get traction on a page, content plays a major role. Use of rich media will always get higher views, posts, reposts, and retweets.
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