Social Media takes its own time to create Buzz. It all starts with followings:

1. Listen-No Engagement

2. Promote-Broadcast/Share

3. Participate- Low Engagement

4. Publish-Content intensive

5. Community Building-High Engagement

Think of a situation where a Marketeer has to take decisions to reach out to community via various platforms/tools. Basics remains the same, only strategy matters. Right methodology for reaching out to communities is selection of tools/platforms. Every money spent on views, clicks, leads, acquisition etc.must result in some ROI to Brand/products.

In order to get traction on a page, content plays a major role. Use of rich media will always get higher views, posts, reposts, and retweets. 

 

How to make Google Adwords campaign effective

As we all know Google Adwords plays a major role in today's Digital Media Marketing. Google Adwords is a great platform for advertisers giving them opportunity to choose their goals, plan their budget and measure it's effectiveness. During Google Adwords advertising following factors and steps will help you maximise your ROI.

• Creating your campaigns

1. Keep your advertising goal clear and precise : Whether you wish to promote a brand or sell a product or service? 
2. Devise campaigns based on your goals: Choosing the right campaign type for each of your goals is important. A display Network campaign proves good for brand promotion but to sell a service search based campaign will prove fruitful, going further a product listing/shopping campaign is right for and e-commerce business.
3. Relevance - Relevance of the content plays important role in getting your ad good position and you ad cost low. So, use keywords in you ad heading, copy and urls. Your keyword and content on landing page too should be relevant. 
4. Keep your reach precise: Use precise locations for your ads to display, one can always narrow the geographical location and even demographics to reach to right audience only. 

• Monitoring your budgets and bids

1. Monitor your bids: Bids keep fluctuating  at every hour of the day and their can be huge difference in CPC bid from one hr to other on same day. So it's important to keep a tab on bids to utilise your budget properly.
2. Optimise Your bids: Bid optimiser is a great tool which helps you optimise your budget and bids. It gives you an option to best utilise your budget by not only increasing but also decreasing the bids and budget.
3. Monitor you CPC: Keep a watch on how your each keyword is performing and accordingly change your bid to drive maximum click and conversion.
4. Review your ad position: Being on 10th position in paid advertising will not be enough to drive quality traffic. So try to position your ad between position 1 to 6 by adjusting your bid for keyword. You can take help of top page bid and first page bid option to make an estimation.

• Review 

1. It is important to know what search term user typed to view your ad. This will help you identify whether you are getting right kind of traffic or not. In case you don't find it effective, you can use keyword match type and negative keywords to make your keywords most relevant to drive right traffic.

• Use Re-marketing: You can target visitors who already visited your website by re-marketing. It has possibility of better conversion and to improve your ROI.

• Analyze the results: Analyse the results and improve the campaigns by improving ad copies, relevance, keyword choices and mach type, bidding and budgets.

Have you Lost money on Digital Marketing with adwords?

As we all know digital marketing is a game changer for brand visibility and acquiring customers. Most of the people who think since it is a self served ad google will do the needful and they just need to pay with monthly budget and setting bid.

But this is not true as lot of skill is required as a digital marketing professional to bring the results aligned to your advertising goals. In that case you need to either go through the hard work of learning digital marketing professional way or to hire a digital marketing professional so that you don't end up loosing money. And get a wrong impression that google did not deliver.

Google provides one of the finest way to manage your digital advertising and marketing and is designed to bring best ROI provided you use right skills to run your campaign. I would say it is one of the cheapest advertising medium which leads you to targeting most suited leads sitting at your office.

I advise all of you who wish to handle their digital marketing by themselves and are not skilled for it either by self learning or by taking a training that you can end up loosing lot of money and making wrong impression about this advertising platform.

• First of all it is important to set your advertising goals and decide over strategy, campaign type and ad type to meet your goals. 
• There are lot of factors and settings which need to be worked out to bring good results.
• It is also important to set right target audience
• Your ad copy has many secrets for optimum performance, you need to learn
• Choices of keywords their optimization will improve your ad performance
• How you use the bidding system to reduce your bid price and bring your cost down by doing right management and monitoring plays a vital role in bringing good ROI.

Google adwords is one of the finest advertising platform and equipped with best tools but requisite knowledge and experience can only bring in desired results out of it. 

I frequently meet people who say " I did google adwords advertising and lost money, it was a bad experience." But this bad experience is mostly accounted to their ignorance and lack of knowledge about how google adwords work and about hidden secrets they did not unearth.

So, Either train yourself , or join a training program or hire a digital marketing professional before you wish to dive in and shell out money on google adwords advertising and marketing.

Professions and professional hazards

Recently, after several years of hard work at young age i realized every profession has its own hazards which starts building as fast as we try to build our carrier. In order to achieve more in less time due to our ambitions, peer group pressure and family pressure we act really fast to achieve as much as we can but meanwhile while we abuse our body and its natural needs.

Now i realize what we invite with all this is fast wearing out of our physical and mental ability, forcing us in early retirement from the professional world and this world too.